Negative logos (105)
Most popular lifestyle portal in Slovakia and Czech Republic. Keeping you FRESH since 2011. The client approached me to redesign theirs logo. Refresher.sk need new logo that will reflect a primary activity. So I was looking for a way to simplify the logo, but also to have supported the idea and objectives of the portal. Gist for Logomark I chose symbol refresh, as you know for example, web browsers (symbol I wanted to get into logos peacefully and therefore I chose negative space), it is added to the symbol of conversation (bubble), which can be further used in communication portal (printed materials, merchandising, etc.), and the letter R. Scripture for the logo, I chose Helvetica. It is distinctive, timeless and elegant, expressing emotion is just FRESH :)
0Dec-25-13
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1Dec-11-13
Lightbulb (ideas) + cog (generator) = simplicity in negative space.
3Nov-20-13
Logo design for a with wine dealing, U.S.A.
0Jul-30-13
Logo design for a subsistence farm, Ghana. "The project is for a farm in Ghana, run by and on behalf of an orphanage, now in the third generation. The farm will grow vegetables and possibly fruit for their own use and that of a larger orphanage in Africa. Within a year, there will be enough produce to start providing some of the surrounding countries (Togoland, Burkina Faso, Mali, etc) with vegetables and fruit. The soil is fertile, the climate good; and as soon as a well is dug, there will be adequate water, and crops will be grown, year round. The image that I'd like to convey is one of family, best of natural fresh vegetables and fruits, healthy; planted tended and harvested by hand by the boys, girls and me n (all orphans of different generations) who work on the farm."
0Jul-30-13
Logo design for a fitness/consulting, U.S.A. The company formed is a personal training/lifestyle coaching company targeting higher end clientele.
0Jul-30-13
Logo design for a web hosting service, U.S.A.
1Jul-29-13
Logo design for a non-profit charitable organization, U.S.A.
1Jul-28-13
Logo design for a science website, Hungary.
0Jul-28-13
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
1Jul-04-13
Simple C.
2Jun-09-13
This is a personal project to create a positive/negative identity for a typographic illustrative children’s book called Buster Bruno.
Simple use of the distinctive profiles of Buster and Bruno my two cats uses the negative/positive space to created logo mark. The linking of the u from both words unites the two cats as they are brothers.
0May-27-13
Logo created for a Baptist Church from Brazil.
0May-21-13
Identity for the company Puzzlebox Potential that specialises in learning techniques. The concept was based around the caption 'unlocking learning potenial', whereby a key was created within the negative space of the characters.
1Jan-05-13
Logo for photographer from USA, California.
J, M, camera and tripod in negative space.
2Dec-08-12
Jesus is the symbol of the lion in theology. Industry: Clothing/Fashion, Country: USA
1Aug-30-12
Letters 'M', 'A' used to form the animal and 'L' for its tail...
4Aug-08-12
Art projects using toothbrushes.
0Aug-07-12
Minimalist logo. You can see "A" letter (Initial of Artistic), pencil (in negative space) and theatre curtain.
2Jun-22-12
Selecore is company located in Finland, primarily focusing on importing new innovative products and secondary focus is in exporting items produced in Finland. Client wanted serious, modern and strong logo. He also mentioned that he loves when the logo has a hidden feature or message.
In the mark letter "S" is made of arrows pointing inside (import). In the negative space you can see arrows pointing out(export). The negative space also forms a cross which is connection to Finnish flag.
0May-07-12
Playing with negative space...
6Mar-21-12
logo for a creative agency
0Feb-24-12
Play the negative space with the letter of "S" and the icon of "+" to be the logo.
6Feb-07-12