refresher.sk

Most popular lifestyle portal in Slovakia and Czech Republic. Keeping you FRESH since 2011. The client approached me to redesign theirs logo. Refresher.sk need new logo that will reflect a primary activity. So I was looking for a way to simplify the logo, but also to have supported the idea and objectives of the portal. Gist for Logomark I chose symbol refresh, as you know for example, web browsers (symbol I wanted to get into logos peacefully and therefore I chose negative space), it is added to the symbol of conversation (bubble), which can be further used in communication portal (printed materials, merchandising, etc.), and the letter R. Scripture for the logo, I chose Helvetica. It is distinctive, timeless and elegant, expressing emotion is just FRESH :) Designer: Miro Kozel
Submitted: 12/03/2013 • Featured: 12/25/2013
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Designer

Miro Kozel

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V I D A A N characters to be in the logo symbol and display the charactor of all of them uniquely. Alongside, we also wanted to have one important aspect of our attitude to reflect in the logo, a fast growing attitude! A fast growing attitude, we would like to provide our esteemed cusomters and also derive for ourselves. And to reflect the same, an upward and forward direction ARROW came much close to our imagination and rational thinking. Hence after a lot of time and creation. we came up with this logo.

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