Due to the nature of the services offered by Benchmark they’re seen as the ‘nuts and bolts’ of the fitness industry, keeping everything together and working well. This influenced the concept behind the symbol in the logo design, with three nuts representing the three brands of treadmills they offer support and spare parts for.

Logo in the shape of a cherry in conjunction with two hands and a dumbbell with green, red and black colors. logo for sale : https://inovalius.com/item/cherry-fitness

A logo for a Personal Training service specialising in using the natural elements to aid health.

"The concept of a gym nowadays isn’t just about weight loss or muscular mass gain. The Oxygen Gym went through a process of brand development where we aimed to enlighten the good vibes that the physical exercise can bring. So, we presented a brand with no color restrictions so that its application could embrace all of the sports.The color pallete established isn’t an issue as long as there is contrast where the brand is applied. However, because it is a gym that offers several different sports, we decided to use more vibrant colors ."