Susy’s Bakery ® is a premium quality bakery and food retail space founded and established by Azucena Romero Camarena since 1976 in Guadalajara, Mexico. The corporate identity is directly derived from the profile of the company: a small business which bakes signature gourmet cookies, cakes, cupcakes, pies, and choux, priding itself of having the best homemade touch of the region. Susy's Bakery’s packaging is quite simple and very easy to apply; we use parchment paper to wrap the different products, which is printed with a pattern of pictograms specially designed for the brand. Circular stickers are also printed with pictograms to stick on laminated packaging; finally, when delivering the client their purchase we use recycled paper bags printed with different designs, each made for small bags and for larger bags.

This is a totally fictional company that I refer to as "a boutique doughnut studio." I envision it as a trendy, metropolitan bakery that allows customers to glaze and decorate their own unique doughnuts. I wanted this to look really tactile, gooey, and sweet - like you really want to take a bite. Type for "glaze" is custom, and reflects the roundness of a doughnut. Click here to view my Flickr stream for full design rationale and additional images.