Designer: hadivoiceThis logo successfully represents this land developing and civil engineering firm as a contemporary business with their eye on the future. The mark is inspired by a standard target tool used in their industries. Because the majority of W+A’s clients are from within these industries, this provides an excellent communication. The negative space from within the typography creates the “+” in the name, but also serves as a crosshair, as seen in the tools of their trade.
You Can Change is a logo prototype for a coaching company. The concept used for the creating this logo is very simple: the ladder represents the challenge (life difficulties) and each step must be given according the coach orientation, but the lamp (the personal illumination) only can be changed by the own person coached. The example of lamp replacement arose from the fear that many people have to climb the steps on their own, but with proper help, they can acquire sufficient confidence to complete their task.
