Developed for a series of self-enrichment events entitled "Choose Love," this logotype was created to be instantly recognizable, whimsical, and inspirational. By stacking the eventʼs name and carefully editing key letterforms to maintain legibility, a heart appears to connect the words ‘choose’ and ‘love,’ bringing emphasis to the eventʼs mission.
The Choose Love experience combines a variety of creative exploration sessions, guided meditation, and yoga to help participants gain personal insight. The visual campaign included the development of the Choose Love brandmark, promotional poster, and event branded buttons distributed to participants.
© Keith Kitz, All rights reserved.
Logo for a Chickadee sweets located in Austin, Texas. Chickadee sweets makes thoughtfully handmade pastries, cakes and confections.The goal is to grove into a storefront destination where customers can experience delightful treats. My approach to the project is to contains three versions of the logo: - Main (for labels and high size printing) - Alternate (Web and other material) - Embroidery (Small sizes printing) Uploaded is the Main version of the logo.
The logo is an emblem of my three distinct cultural identities as a graphic designer: the head of a Chinese dragon, the body of an English lion and the tail of a Portuguese rooster. Born in a Portuguese colony in China where east meets west, I grew up in a richly diverse cultural background and have now lived in the English capital for more than ten years.