Designer: MaxKyshSelecore is company located in Finland, primarily focusing on importing new innovative products and secondary focus is in exporting items produced in Finland. Client wanted serious, modern and strong logo. He also mentioned that he loves when the logo has a hidden feature or message.
In the mark letter "S" is made of arrows pointing inside (import). In the negative space you can see arrows pointing out(export). The negative space also forms a cross which is connection to Finnish flag.
Whisky Mark The mark was created for a D&AD brief "To create a brand of whisky aimed at female consumers" The image has alot of meanings; Hills reflected in a scottish loch, A pair of lips, The highlands and lowlands of Scotland which the blended was created from, and finally two ice cubes.
