Tourism guide - know your edge Stylized footprint, the idea is that these curves represent the trip, during which we visit all the places in Lithuania(can be your country), and Lithuania(can be your country) shows instead a thumb. That would put a hidden message to the customer (tourist).
For Neuerlehrer (New Tutor) an education provider. This concept deals with the idea of well-balanced study. The mortarboard of course doubling as a see-saw. General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise. The represented 'age' of the owl is that of an owl chick, so that it can grow up along side the student.