Fluid

FASHION HOUSE Group is a developer and operator of fashion outlets from UK. A rebranding – the new logo was developed from a bold and surprising, albeit logical evolution of the old logomark. The abstract form of rising geometric solids invokes associations with both developer and operator activity of the Group. It references spatial dimension, development and growth. The colorful and multipart construction of the mark reflects the wide spectrum and multiple directions of FH Group’s activity. Graphic motifs derived from the mark’s structure form spectacular configurations to be used in layouts of publications and advertisements, while the colour palette allows building navigation with use of the colour code.