The symbol is inspired from the huge outdoor tent that is so characteristic of a Mela* or Fair. It depicts a colourful tent made up of arrows converging which stands for the exhibitors and the consumers who come from different areas to meet under one roof. (Mela means Fair in Hindi)
Identity for a women shoewear company based in Larnaca, Cyprus. The idea was to create a clean, slim and luxury look adapted to women's culture and taste.