Designer: Angus GriffinPremium gourmet stove specialist, Labrieyre brings a contemporary knowledge to French tradition. The brand is a newcomer in a highly competed market, but whith a unique positioning on tradition, performance, style and design. Brand Brothers accompanied Labrieyre in brand design, brand identity, graphic, print and web branding, signage and through the identity of the future company stores.
CST is a training company. Symbolism of a chess knight is central to CSTs strategy. It exemplifies dynamism and initiative. Basing on these qualities and the target group in part the automotive branch I have referred in the lettering and composition to the aesthetics of sport cars emblems. Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.
