Instead of spelling out the full name, Locally Enabled Energy Solutions, the logo is made up from the four initial letters to aid recognition and ease of branding. They are specialists in environmentally-sustained power generation technology and supplies. Therefore the main colour is green. The upper portions of the “E”s and the “S”, however, are designed as a blue flame. In power generation terms this is crucial; it signifies the colour that is present when 100% of the available combustible fuel is being used, in other words: ZERO resource wastage/ TOTAL efficiency.