A logo design for a new web based start up which is set to launch 2013. After brainstorming, I began to look at meanings and conotations assosiated with the name. By combining the two first letters, 'g' and 'o', and being particular with my typeface I was able to resemble a face, with spectacles. The spectacles conote 'looking' which was the purpose of the website.
The idea is to represent the highest grading in jiu jitsu: the black belt with the red tip.