Tenuta Villa Cefalà is an awsome agriturismo (which is like a luxury hotel in the middle of a farm) close to the city of Palermo. It is a place of great history becouse it is a very ancient farm and there is a huge mosaic by the entrance. From every room or apartament they rent you can see their citrus and olives grove. I wanted to play with the old logo (you can see it becouse it's still online but not for so long) making it epic. From every room of this luxury hotel you can see the citrus and olives grove so I thought it was important as for their business as a recall of the land in which this awsome place is (cirturs and olives are very common in Sicily). When I went visiting the site I was amazed by the mosaic near the entrance so I choose to take those two important part of their business and mixing them; the client appreciated very much the idea even if he suggested me a different road to take.

parachute team logo

As a logo exercise I wanted to work with shapes and playing with negative space. The idea was that 'hidden shelf' is one of those great book stores that you can never find unless you know of it. There are hidden treasures in cities and urban areas in way of shops. The identity becomes a book or even a lowered basement and the pages are a play on books pointing the viewer again to the symbol of a book store.