As a logo exercise I wanted to work with shapes and playing with negative space. The idea was that 'hidden shelf' is one of those great book stores that you can never find unless you know of it. There are hidden treasures in cities and urban areas in way of shops. The identity becomes a book or even a lowered basement and the pages are a play on books pointing the viewer again to the symbol of a book store.
A simple thought to represent 'perfect' by a simple dot which can represent completion, perfect and this is it kind...
Colore is a professional digital arts company and Colore is a French word that means colorful in English so that's why i made so colorful!
I choose giraffe to represent number 1 and giraffe's patterns (on their body) is very unique. There is no same pattern. The same as babies, they are very unique, precious and always be number one in their parent's heart
