Concept for LiveSmart, a program that pairs a high school junior with a middle school eighth grader as a mentor to help them transition from the middle school into high school. I decided to go with a clean, modern look, while also remaining slightly cartoon looking since the logo is for a school program. The arrow represents guidance and transition, the two major tenants of the project.

Logo design for Peppermint & Me, 2010.

A brand of premium Club Resorts was planned by the Ishaan group, which was a hospitality concept new to the country. The business model under which the brand operates is a management model. The various club resorts across the country are to be launched and managed by premier hospitality groups. The first club resort in Udaipur was launched under the aegis of TajVivanta. With this club-resort, we wanted to signify the quintessential luxury and exclusivity quotient of the brand.
What we did
The name Willows was chosen out of over a 100 others due to it’s key associations with ‘Green’, ‘Woody’ ‘Gentlemen’s sport’. The identity is inspired from the architecture – straight lines, slants and intersections. This visual identity was established and then succesfully carried forward in the launch communication.