Unused proposal for an interior design group.

Ready Made Logo

Logo design for software for screen sharing with multiple mouse pointers

For a UK based pharma company.

Eclipse offer specialist training software - mostly linguistic, but also teachings on grammar, syntax, etc. The use of the globe device reinforces the idea that language & communication is a ‘global’ exercise. Conceptually the design is of course inspired by a globe on its axis/stand. Since the idea of the eclipse is not necessary representative of solar or lunar, the mark focuses on how eclipses are created, orbit – The precise moment the Earth/Moon orbit is in relation to the Sun. The planet also forming an abstract E, creating a subtle monogram.

The city of Torcy, France recently built a great complex dedicated to the promotion of Culture & Arts, highlighting local and national artists. I was contacted to work on its complete Brand Identity, including Naming, Logotype, visual identity, Print communication, exterior & interior signage, website design and clothing.

The main goal was to create a total new and innovative identity. Naming took a great part in that sense. I focused on trying to create a simple yet effective name for that building. C2 was chosen from a couple of hundred names for its international recognition, pronunciation and readibility. It stands simply for Cultural Center or the two initials 2xC -> C2.

As far as the logo is concerned, it followed in a logical way the naming process. A will to create a modern and contemporary logotype, yet efficient, minimal, powerful and durable. It was created so it could nicely fit and be readable at a great or tiny size on any document. The logotype guidelines show a slight dipping of the « C » and the « . » to create the optical illusion that all characters are aligned on the same baseline.