Approved logodesign for Realtyweb.com Custom made Typography. RealtyWeb.com combines 3rd party data and information on close to 30,000 state and local real estate markets to help the consumer and the real estate professional make educated decisions.
This logo is for a completely fictitious entity named Three Nuts General Contractors.
The idea for this brand came to me when I was out and about in the world, and saw a contractor's work van drive by. As I looked at the number 3 in the telephone number on the van, I started thinking about how a cleverly constructed 3 could reveal a wrench in negative space.
Using a hexagonal bolt nut as my main source of inspiration, I thought of a whimsical name which would support the concept I had in mind. In this hypothetical situation, the "Three Nuts" could be a team of three general contractors.
The icon is built from the angles of the bolt nut, and the entire mark should evoke a heavy industrial feel; something that could be stamped into metal, etched into wood, or simply affixed on the side of a work van.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
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Binalogue is a cross-disciplinary design studio founded in Australia with established branches in America, Europe and Australia. Our steadily growing team is comprised of talented and passionate members from all corners of the world, constantly pushing their boundaries and looking at each project as uniquely challenging and fun.
With design as our starting point, we direct and develop creative content and communication solutions for a wide range of media, focusing on broadcast (network branding, motion graphics, vfx) and online (interactive design & development) platforms.