Logo for store with branded toys for children named MAKAK (macaque). The symbol of monkey should have been found in the mark. Client wanted the logo to be associated with fun, unconcern and childlike jokes.
Just vectorized sketch from my sketchbook :) more at: https://www.behance.net/gallery/33949050/Logos-pack04
ARGEFON | IDENTITY IT & COMMUNICATION SYSTEMS http://www.behance.net/gallery/ARGEFON-IDENTITY/7640631
The basic shape of the logo is based on three elements which are, a letter M, a crown and a heart expressing majesty and deep love of chocolate, gold and black are the perfect combo referring to a luxurious palette, Finally the font is a sans serif humanistic with elegant curves, superfine and bold lines showing the contrast and beauty of a high quality, classic, sophisticated product.