Berkshire Sound + Lighting is a Massachusetts-based company specializing in sound and lighting services for live music events. The logo created references the sound wave, as well as the Berkshire hills where the studio is located.
Hello Venture is an organisation that brings start-up communities together and creates spaces for entrepreneurs to learn and work. In this case, the brand identity that we created focuses on the letter H with an arrow inside to symbolise the progressive growing of the new enterprises. The H is flying up. The logotype is set in lowercase letters to emphasise the company’s humble and friendly approach. The colour scheme represents security and confidence. The result is a minimalist identity with customised typeface and flexible print material.