
Work project - 2011
This I did for my current job, an internal-circulation digital magazine to help promote inter-disciplinary camaraderie, conscientious appreciation of all currentblah blah corporate pep-talk blah.
Yeah... the name (which means Behind the Books in English) comes from the idea of trying to get workers to appreciate all the work that goes into the making of the elementary and junior high grade level books we make; which actually IS a pretty good idea :P
Logo for invitation card - x'mas 10 & new year 2011.
Deer = Represent X'mas and Bunny = Represent Year 2011 (In chinese society, 2011 is the year of bunny/rabbit).
The challenge is to combine this 2 animal into a logo which you can see this 2 image separately in different view. And this is what I'm came out with - A deer in a bush, but if you rotate it 180˚, it will become a bunny in a bush!
For the logo name "Dear Bunny", I have change the "Deer" to "Dear" Instead as in it sound similar, and it is about to step into a new year (year of bunny), so the title of "Dear Bunny" which hidden a meaning of - welcome of Bunny's Year (2011).