Designer: ninet6This time the client was really special. A beautiful girl came to us and told us that she would sell her used panties abroad, after the initial surprise we immediately started to think about how to represent in an elegant way a so "dirty" concept and here is this logo, similar to a fashion brand, it goes perfect with the mood of her photos and on her underwear clothes.
For a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.
