Designer: Godzboy03Devereaux specialise in blends; fruit & nut blends, spice & cream blends, they also make their own herbel tea blends. All their baked goods have a specific blending combination that gives their breads, buns & cakes a unique flair. The mark is inspired by their award winning honey-apricot rye loaf. The apricot stone doubles as a honey wand, suggesting a literal manner of 'blending' both flavours.
To update the clients 'Boys Toys' brand using the same black, red and white colours and to appeal not just to teenage children but to juniors. The rocket was used as a retro element but also shows a moving forward toy brand to inspire imagination within children.