up’N’down

Unused proposal for an education-based initiative to reconnect with participants of a 50 year-old national survey of high school student aptitude in math, reasoning, and language. The current initiative aims to share these participants' stories from the past 50 years, and the collected data could be used in a variety of academic, economic, sociological, and health-related ways.

This mark is steeped in uplifting, motivational symbolism. It's constructed such that it could represent two hands clasped, two birds in flight, or even one hand cradling or releasing a bird. The hand-drawn line quality, typography, and offset color evoke a nostalgic '60s feel. Unused proposal.