Designer: Yashitha"Synthesis Centre" is a centre of physical and spritual health, in Athens. The services provided are consulting, psychotherapy, stress management, astanga yoga and more..
The concept of this corporate identity in general, is a "ball" that represents one’s soul and/or body that "unrolls" after being taken care through therapy and yoga. As a result, the symbol of this logo represents the physical & spiritual "lift-up" of a human figure, "the ending point" and the "result" of this whole experience.
In order to express its unique character, The logo was created from one single, black-inked line to show a handwritten style.
Work project - 2011
This I did for my current job, an internal-circulation digital magazine to help promote inter-disciplinary camaraderie, conscientious appreciation of all currentblah blah corporate pep-talk blah.
Yeah... the name (which means Behind the Books in English) comes from the idea of trying to get workers to appreciate all the work that goes into the making of the elementary and junior high grade level books we make; which actually IS a pretty good idea :P
