Incorporated my initials (Daniel Janev) starting "d" from the top, looping to the "j" actually the same form in the end. Little bit in retro grunge style.
Swurl Wine is elegant wine company looking to re introduce their brand and expand in various flavors. I wanted to emphasize on the idea of swurl and execute an imagery that represent that word itself. Playing with the negative space and open concept, I created a minimal yet surreal identity.