Savael

New personal logo. The two black E's hide an S which are the initials of my name. Designer: Savael
Submitted: 05/19/2013 • Featured: 06/06/2013
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Savael

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Sidd & Laine’s mission is to help the world shine a little brighter with jewellery and accessories that look great and make people feel fantastic. The collection consists of jewellery that is lovingly hand-made by artisans in northern India. Designed using natural, semi-precious stones, the range compliments styles as varied as boho-chic, the oh-so glam socialite or even the jeans and T-shirt kind of gal. We were thrilled when we were commissioned to design Sidd & Laine’s brand identity. Aiming to attract a fashionable female audience, the new logo incorporates a geometric shape based on authentic Indian patterns. Serif typography, a vibrant colour palette and luxurious print finishing, like gold foil, were used to combine an elegant and exclusive personality.

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We created a logo that present a proud figure of Polish hussars rider. Due to the purpose of the logo, which is related to embroidering it on clothes, we focused on minimalism. The logotype has been presented only the most characteristic elements of the hussars or a horse and a helmet with wings. Thanks to that we avoided the splendor that disturb the brand communication with the client.

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