Designer: Trioco Graphic DesignSilver in the City, the unconventional gift shop located on Massachusetts Avenue in Indianapolis launches a creative rebrand. Originally a jewelry boutique, Silver in the City had gradually expanded its offerings to include housewares and other gift items.
Logo is a junction of letters S and P in a simetrical sign. The junction also stylized in a infinity symbol which presents perfection and universal solutions. The sign may be also used as loading icon, application button, linkage icon etc.