Designer: shtef-sokolovichMekong, a small 24 year old Thai restaurant in Midvale, Utah, was in need of a new identity for their newly purchased food truck. I created a logo to convey a reputable company that is more "trendy, sophisticated, sleek" in all a more modern look for 2015. The owners wanted to use a elephant, symbolic of "good luck", so I made a subtle trunk in the M shape along with placing a circle for the eye and wheels near the feet for a mobile aspect to this design.
"The first mountain - the left one - is Mount Sajama, situated in Bolivia, the place of origin of the main ingredient of Bernino Gourmet Potato. The central mountain is Matterhorn, located in Switzerland, where the Rösti Potato was created along the canton of Bern. The White Rock is the last mountain and where Bernino Gourmet Potato will be launched, in Palhoça/SC, besides being a strong inspiration for the development of the first restaurant of this franchise.”