Designer: Breno BitencourtA branding concept for a medical clinic. The goal was to create a clean, playful logo to promote a stress-free and fun atmosphere. The stethoscope is a symbol known around the world as a tool used by doctors to listen to hearts and lungs. The heart shape represents love and care - something that is essential for any business whose purpose is to help those in need. And finally, the globally-recognized symbol for everlasting life - the heartbeat.
Fort Hartley School for Betterment is a Branding Consultancy Agency in Cape Town. Believing that brands at all times should reflect their personality through great design. The name Fort Hartley is taken from a family trading store in Lesotho from the 1950's - history is important. School for Betterment ties into the companies school theme. Clients are students and students are valued.