Designer: LogomachineFinal logo for two photographers teaming up to create a new brand. 'Traverse Photographers' deal primarily with weddings and some family photography. The clients wanted the design to appeal to people with a wide range of backgrounds who are down-to-earth and excited about life. Couples who are more excited to be together than they are about having a 'perfect wedding'. Values & Themes: Travel, companionship, life journey, beauty in being alive, stories, honesty, love, commitment, change, adventure.
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
