This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
Gallery: http://www.behance.net/gallery/Allens-Pond/5986407 Allens Pond is a wildlife sanctuary located on the coast of the Atlantic Ocean in Westport Massachusetts. This wildlife sanctuary attracts a loyal crowd of nature enthusiasts who hike through the salt marshes, stroll the beaches or participate in bird watching groups. Note: this is not an official logo.