Designer: designabotProducer of timber houses.
The client wanted to emphasize quality, nature, beauty, uniqueness, trust and avoid references to traditional symbols (roofs, doors, windows, buildings) used within this industry.
Applicable for multimedia and creative designs such as three dimensional movies. Also for computer graphic application and game developing application.
Selecore is company located in Finland, primarily focusing on importing new innovative products and secondary focus is in exporting items produced in Finland. Client wanted serious, modern and strong logo. He also mentioned that he loves when the logo has a hidden feature or message.
In the mark letter "S" is made of arrows pointing inside (import). In the negative space you can see arrows pointing out(export). The negative space also forms a cross which is connection to Finnish flag.