Designer: Graham SmithLogo design for clothing brand. Target audience men 15-30 who are probably athletes, in fraternities, and like to drink and party a lot.
“Seixe” is a Portuguese word that comes from the Arab culture and describes a type of rock, very typical on certain rivers in the Portuguese Costa Vicentina e Sudoeste Alentejano natural park. SEIXE brand’s symbol represents the strong idea from the rock and, also, the existing connections between the local culture and all other areas, symbolised by the connection among the SEIXE last three letters (i – x – e).