Graham Smith
Joined July 2014
3 logos
Logo and Brand Identity Re-design for Kerr Recruitment, England.
0Sep-09-14
New general logo for an online Expert Witness Directory, incorporating a themed pictogram. A very challenging project, but immensely pleased with the result, as is the client, which always helps. Finding that 'apparently simple' solution proved painstaking, but when I look at the icon now, it looks so easy. Just create the Good Book/and or reference Directory out of the shape of a D, and place the left hand (giving oath etc) on it. Ta daaaa… Anything but ta daaaa tho. Fonts used for Witness Directory: Kefa II Pro Bold and tag-line: Zona Pro Italic, both purchased from Myfonts.
0Aug-26-14
Brand and logo redesign for the Harvest Bible Church Logo.
The main challenge was to somehow link in the notion of harvest with the uber symbolic cross whilst keeping this particular church logo free of the visual cliches that often accompany many church logos.
I was approached by the Harvest Bible Church after they had seen the general style of my existing logo portfolio, so this was also a determining factor with the design style. A clean, smart, well defined church logo design was what this client was seeking.
The idea you see is basically formed from the imperfect lines of a soon to be harvest field, but also draws on the idea of a recently ploughed field which sets the beginning and creation of the crop cycle.
The horizontal and vertical lines converge creating this square/hatched shape which provides for a meaningful link to that one place where people will ultimately converge: the church.
0Aug-23-14