PureRein is a producer and distributor of healthy food Its founder, valuing the work of designers, like Polish logo design legend – Karol Śliwka – wished for a classically simple logomark. The created graphic combines symbols of a fork and a flower, representing food, nature and happiness. The fitting font is rounded, organic-like. Working with the Purerein brand consisted also of designing an extensive series of packaging with hand drawn illustrations of plants associated with the products.
The symbol is inspired from the huge outdoor tent that is so characteristic of a Mela* or Fair. It depicts a colourful tent made up of arrows converging which stands for the exhibitors and the consumers who come from different areas to meet under one roof. (Mela means Fair in Hindi)