El concepto está enfocado en representar fuerza y el misticismo de la selva, por lo que decidimos usar a un animal, en este caso la anaconda y generar en torno a ella un logotipo sólido y que transmita carácter, debido al rubro de la marca.
Branding for Ponoi (“ПОНОЙ”) River Co (since 1991). - They operate high-end catch-and-release fly-fishing camps on the Kola Peninsula (northern Russia). The fishing is second to none and the river is known as the most prolific Atlantic Salmon river left in the world. Target audience is 55-60 years old.