Form & Function

Podere principe della macchia, a new company of food products but most of all bee products. The company in place at Santa Anastasia at the Feet of Mount Vesuvius where characteristic landscape of Naples, ancient and protected characterize the product in the selection and quality. The brand wants to position itself predominantly in the range of products taste / quality and traditional products, the rediscovery of ancient flavors.
Objective. the objective of the client was that of a logo that represents the company by projecting the old family coat of arms with its ancient values ​​and traditions in our times.
I joined the old coat of arms of Caracciolo Rossi consists of a shield bendy gold and red to the head of blue. This is the blazon that refers to the union of Charles bed (junior) that Gambacorta, Marquis of Celenza and Count of Macchia, in 1641 was awarded the title of Prince of Blur. He married Faustina Caracciolo, daughter of the Marquis of Brienza. Then I ran the whole thing in a modern and dynamic giving the shape of a shield that could drop drop indentificare precisely a drop of honey, and I worked on the various symbols of the coat of arms.