
Few days ago I prepared a sweet cheesecake and i decided to use petal rose jam instead of the "boring" strowberry one!
For this reason I decided to create Roselade, a personal branding project inspired by this delicious ingredient suitable for delicate and romantic recipies.
The logo communicate instant “medical” and “toothbrush”. If you add these to words its easy to think of a dentist - and thats what the logo is for. The tone of voice is clean, and the color is the code for “medical”. The toothbrush symbolize the Rod of Asclepius (Asclepius was the Greek god of medicine). He was holding a rod with a snake rapped around it. The snake symbolizes the snake bite, which was the worst kind of disease someone could have in the antiquity and very difficult to cure. However, Asclepius had the power to heal even the snake bite. This rod with the snake is known as the Rod of Asclepius and is even today the symbol of the physicians throughout the world.