Das Krokodil Kindergarten

Mekong, a small 24 year old Thai restaurant in Midvale, Utah, was in need of a new identity for their newly purchased food truck. I created a logo to convey a reputable company that is more "trendy, sophisticated, sleek" in all a more modern look for 2015. The owners wanted to use a elephant, symbolic of "good luck", so I made a subtle trunk in the M shape along with placing a circle for the eye and wheels near the feet for a mobile aspect to this design.