Designer: SPARKcreativeFinsecur is a manufacturer and a French leader in fire detection systems. With competitors like Siemens or Tyco and clients such as M6 or Air France, the company needed to acquire an image to match its ambitions. Brand Brothers has been working since January 2010 to develop the new global visual identity and branding of Finsecur.
The brand name was inspired by its NZ origins, the Maori language and it pure make-up, hence the pura part of the name.
We developed a vibrant mark and bold visual language to share the unique (and exciting) story of Apura. The images evoke the purity of this product and the colour palette was picked from the NZ landscape.