Designer: Sergei-DanOnce upon a time, the area known as Via Padova in Milan, Italy, had a less than salubrious reputation. Our project was to help change that image by creating a new identity for the area that would bring the various groups of people – or local tribes as we called them – together. We needed to represent Via Padova as a space that welcomed every one of its citizens – a challenging proposition. The city needed a visual system, a graphic identity that could organise and simplify communication with the people. We used the letter V to symbolise a handshake – and hence the union and coming together – of two people, symbolising a community coming together.
A representation of a specific building was required for this project - the Lissadell mansion.
Corporate Image Project - 2005
This is a bitter-sweet logo for me, but I liked how it turned out so I went ahead and posted it here anyways =) So, this guy from France showed up where I worked at the time, and made a deal with the owners to buy the place; it was a small coffee shop kinda thing, and I was running all the design-marketing aspects of the place. He asks if I would like to create the corporate image for a business he has and I say sure; but when the time to pay comes up, *poof* the guy is nowhere to be found. Not only did he take all my work with him (estimated at 1,500 usd!) but didn't buy the place AFTER he took money from the register and the owners!
Well, needless to say he has several lawsuits waiting for him should he ever decide to come back and visit ;)
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