Christian Barret

Brand of tailor made suits. Designer: MichalSalva
Submitted: 03/07/2016 • Featured: 04/16/2016
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MichalSalva

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You Can Change is a logo prototype for a coaching company. The concept used for the creating this logo is very simple: the ladder represents the challenge (life difficulties) and each step must be given according the coach orientation, but the lamp (the personal illumination) only can be changed by the own person coached. The example of lamp replacement arose from the fear that many people have to climb the steps on their own, but with proper help, they can acquire sufficient confidence to complete their task.

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This logo communicates a fun, playful message while presenting the “g” that makes Geoff’s name unique. The splat was created by throwing paint soaked objects at board, and scanned in to get the perfect splat. The “g” is created from the negative space to provide an aesthetically interesting symbol, while allowing this mark to be produced in a wide variety of printing and post-printing methods.

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