Designer: John MascarenhasThis logo refers to a club of book lovers which is at first publishing house, both in the same time. The name stands for 9 muses, this is the abreviation for remembering them: T - Terpsihora U - Uranija M - Melpomena P - Polihimnija E - Erato C - Kaliopa C - Klio E - Euterpa T - Talija Muse for poems, prose, earth etc Every single muse will be protector of one kind of publications
For a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.