Marketing agency. One of initial proposals presented to the client. Face hidden in lettering and underscored with a smile may not be a revelation, but it still works pretty well. Gradual increasing of letter`s weight directs viewer to the face and in a way symbolizes company`s job - magnifying marketing message of their clients.
CafeFinder (Find a coffee shop | Locate your nearest cafes)
http://dribbble.com/shots/1481048-CafeFinder