"Bluetterfly" is "Blue" + "Butterfly", a clean, simple and lovely illustrative logo depicting a cute butterfly.
This logo was created as a personal brand mark for Geoff, to represent him as a graphic artist. This typographical solution was inspired by the 17th century Romaine du Roi, which features a serif face with its underlying structure. This mark was used previous to the Geoff Matheson Studio "G splat" and is no longer in use.