Designer: LenoXPLThis was a commission we received from a company called Omnistaff - A recruitment Agency based in Johannesburg, South Africa. The company required a minimal logo that signified the multilateral approach they had to staffing solutions. This logo makes use of clever negative space to create the N, which just so happens to look like two arrows pointing in different directions.
Overview The company – Boutiquette, online boutique selling affordable clothing made from natural high quality fabrics, from up and coming designers. Challenge Developing a memorable, fresh and creative logo for the Boutiquette brand. The logo should relate to the name Boutiquette, which is a combination of words boutique and etiquette. The task was to create a visual identity which would convey edginess, creativity and style.