Designer: Alek Chmura"The logo worked is contemporary, with a remit that was developed for clarity and seriousness. It was designed to be a geometric sans serif type, since this type has never been so ubiquitous as today, for bringing this fixed and direct American trait types nineteenth century. The concept addressed to the symbol is simple and minimalist. Seeking to blend both colors as ways that the company is capable of developing.”
PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.