In development for Uberri, a new children's clothing label based in Australia. Target market is 5-12yr old girls, largest output is summer, beach wear & related accessories. The name Uberri, integrates with the tagline; Uberri (You are very) fashion concious, it also compares fruit to children - always growing, bright, full of life, etc.
The logo design for the ceramics atelier had to be a simple and one-color symbol, allowing it to be embossed in clay. The owner wished also for it to have a friendly and carefree spirit. Her answer to a aptly posed question lead us to the motif of a smiling sheep, characteristic of her work. I showed the sheep en face, instead of a profile, like she appears usually, and I gave her hooves gestures of creative activity. It accounted for a highly inviting, distinctive and memorable mascot logo in a form of a seal.
