Alchemy – Holist Therapies

Fund management company based in Dubai, focused on exotic emerging markets: Middle East, Africa and Central Asia.

"Jadara" is an Arabic word meaning: merit, competence, worthiness, leadership. We have tried out a lot of ideas, but finally we settled on the symbol of an olive tree, suggested by the client. It conveys most important Jadara values - strength, determination, wisdom, stability and sustained growth. The symbol has been matched with lettering that subtly reminds Arabic typography.

keywords: olive tree, middle east, responsibility